Reigniting the AIDS fight
Research
Innovation
Production
Key result
Reinvigorated an arts fundraiser and raised over $1 million to fight AIDS.
AIDS Action’s 25-year-old HIV/AIDS fundraiser ARTcetera needed a reboot. As part of the team, I rebranded the event, directed a portrait shoot of AIDS Action’s amazing team, and designed all collateral.
Research
Inspired by an enduring legacy
The fight against AIDS began in the early 80s, was led by the queer community it impacted, and was scrappy. I wanted to channel this aesthetic as a way to stimulate our audiences’ memory and sense of urgency.
Milton Glaser’s typeface Glaser Stencil met three key criteria: 1. Published in 1970, it was in widespread use during the early 80s; 2. Being a stencil font, it embodied scrappiness, and; 3. Though it’s a stencil, it’s forms were refined and geometric, bridging the gap between scrappy and well-executed (our goal, after all, was to raise money).
Innovation
Connecting the past to the present
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Production
Creating over a dozen pieces of event collateral
Save the date
Cocktail reception invitation
I coordinated with the event producer, Rafanelli Events, to ensure that the materials matched the space in details and branding. In addition to the save the date and cocktail invitation above, I produced:
Letterhead and envelopes
Brochure
Bidding sheets and cards
Lot stickers
Condom wrappers
Event invitation
Program book
Step-and-repeat wall
Dance floor tiles
30 x 90’ projection slideshow ( below)
