2012/2013 – I worked with Berklee to create an identity that puts their students first in a future-leaning brand equation.
OCTOBER 1 2013 — This is an outline of a talk I gave at Fresh Tilled Soil's UX Fest 2013. The keynote speaker—Kyle Henderson, CEO of YouEye—began the day by asking how we could find new, better, more interesting ways to include the user in our work, and expand our concept of "experience" to blur the line between who is a user and who isn't. My work with Brand Hack provides, I believe, one response to that challenge.
AUGUST, OCTOBER 2013 — In this eight-hour #brandhack, I helped the team reimagine the app's value, developed brand strategy, position, and visual identity.
WINTER 2012/13 — NGIN makes coworking available as a premium offering for proven business leaders. My team provided audience and sector analysis, brand strategy, naming, writing, media outreach, and web design and development.
OCTOBER 30 2012— Our team of five worked with Mapkin in an eight-hour session to position the app and create communication tools including a logo, elevator pitches, web design, portraiture, and UI graphics.
OCTOBER 26 2012 — We helped this art world startup attract partners and investors by codifying their vision, brainstorming business models, generating a name and visual identity, and writing an elevator pitch.
APRIL 2012–PRESENT — #brandhack is an agile approach to creating brand experiences. Using eight-hour sprints, specialized teams discover a business' goals, create strategy, build tools and deploy them.
2011–PRESENT — Event branding is a fantastic combination of business strategy and trend precision. Working with a diverse creative team including committee chairs, fundraising consultants, and event planners, I helped reboot a 25-year-old party and raise over $600,000 for AIDS Action Committee, the oldest and largest AIDS service organization in New England.
2012 — Karen DeTemple is one passionate person with two wildly successful careers—she's a leading fundraising consultant and an accomplished yoga instructor. Through interviews with Karen and her partners, I unearthed the essence of each career and discovered their unique relationship, expressed in a pair of twin brands. This work translated into tools—visual identity, portraiture, web presence, and business cards—that communicate her value.
2011 — Started in 1967, the Marché International du Disque et de l'Edition Musicale, or Midem, is a yearly conference in Cannes and is the world's largest forum for the music industry. Working with Midem's internal marketing team, I distilled their internal brand research into a new identity, translating business opportunities directly to visual expression.
2011–PRESENT — The Connected Roundtable series reflects a constant desire to connect Boston's business and design thinkers and generate new ideas around our work, our industry, and the industries we impact. Each salon-style event culminates in the selection of the next roundtable's topic, creating a continuous discussion built from the group's evolving thoughts.